One of the hottest topics in my own industry of custom merchandise providers is how do WE — as supposed experts — design the coolest self-promo merch that we hand out to our own clients, prospects, staff and partners. After hearing the same debates for years, I decided to put my thoughts into a 7 minute video. Most of the …
New Year’s Resolution: Career Bootcamp?
With New Year’s resolutions in full swing, let’s take a minute to talk “bootcamps.” Not the type of bootcamp where you sweat your turkey dinners and eggnog off, but career boot camp. I often refer to my three years reporting to the owners of a major Canadian Lifestyle brand as marketing boot camp. Yes, they worked me to death. …
My 30 year-old running shoes. Brand or Style Loyalty (or both)?
Beyond brand loyalty is style loyalty. You like Levi’s but you love their 501. You won’t wear anything but 501’s on your butt. I want to share my own style loyalty story and some examples of our client’s years-long loyalty to certain uniform styles. I’m not a runner. That shouldn’t surprise anyone who’s met me. But I have run …
Your corporate swag sucks? How to fix that…
Fear. It’s a part of life. It’s in the nature of being human. As we head into conference season, our staff gets excited for all the cool product ideas we see and hear about. But, in the back of our minds, we have a fear. Corporate swag — company gifts — that suck! It really raises the hair on our …
3 Key Questions to elevated, engaged merchandise
Some of our work for clients is purely transactional — shipping 5,000 umbrellas to a large developer. But, our best work occurs with our best clients when we develop an elevated, experiential branded product or experience. We do this by asking three key questions to help the design and sourcing process. Our Questions and answers from Strategex, an established Accounting …
Quick Brand refresh with elevated apparel, gifts, uniforms and packaging.
I was at a marketing conference recently and one of presenters urged us to change our website — the look, feel, brand, colours — at least once per year. Once per year! Luckily we, at PBJ Merch Co. — have already been on that trend rather by accident (struggling with our WP Theme results in three different websites in past …
Chatbot SwagBot try it out!
Introducing our new chatbot SwagBot! We are so excited and proud to be exhibiting at the #BCTech Summit this year as the sole swag and branded product supplier. As we prepared to attend the event and develop gifts for the audience, we got a little caught up in the excitement. Spurred on by the recent https://www.newwestcity.ca/innovation-week we thought — its …
Brand-name versus no-name
As I am comparing the price of moleskine journals and no-name brand I am wondering how on earth are these are the most popular journals on the market right now. They are expensive pieces of paper bonded together, but clients keep asking for them. So I asked myself what is the true benefit of buying this moleskine journal over the …
100 Mile Swag — Logo mats
Over the years in this business I’ve been asked repeatedly to source Logo Mats for use at events, in lobbies, doorways — anywhere an organization wants to make a big impact. Trouble has been, that for most clients in the Pacific Northwest its a real pain to get the mats (carpets) here. Shipping from the USA is costly and wasteful. …
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