One of the hottest topics in my own industry of custom merchandise providers is how do WE — as supposed experts — design the coolest self-promo merch that we hand out to our own clients, prospects, staff and partners. After hearing the same debates for years, I decided to put my thoughts into a 7 minute video. Most of the ideas here apply to ANY small business or organization looking to brand custom merchandise. I hope you get a kick out of it.