Beyond brand loyalty is style loyalty. You like Levi’s but you love their 501. You won’t wear anything but 501’s on your butt. I want to share my own style loyalty story and some examples of our client’s years-long loyalty to certain uniform styles. I’m not a runner. That shouldn’t surprise anyone who’s met me. But I have run …
Your Brand lives where what U say meets what others say
One way to think of your Brand is this: you say some stuff; other people say some stuff; stuff gets heard; other people say some stuff; you same some stuff; stuff gets heard; etc, etc, etc, it repeats. Your Brand exists at the intersection between what YOU say and what others say. The truth is there at the intersection. Once …