Hands-up if your favourite SPORTS movie ever is 1993’s RUDY about Rudy Ruttiger of Notre Dame football infamy? Me too! Well, I’ve never been much to offer “Dad” advice to my daughter Sophie for her gymnastics career but I’m so glad I had RUDY to fall back on. As each year passes and the stakes are raised, she is getting …
2020 Olympic Lessons for Custom Merch buyers/designers
Custom merchandise buyers, sellers and apparel decorating nerds (like us!) can learn a lot watching the Olympics! Look at those opening ceremony outfits, team uniforms, podium outifts, and competition wear! Let’s break down some of the winners, losers and honourable mentions at Tokyo 2020 this summer. Opening Ceremonies uniforms split between cool athletic uniforms, semi-formal sportswear, and traditional garb. …
Become a Self-Promo Hero!
One of the hottest topics in my own industry of custom merchandise providers is how do WE — as supposed experts — design the coolest self-promo merch that we hand out to our own clients, prospects, staff and partners. After hearing the same debates for years, I decided to put my thoughts into a 7 minute video. Most of the …
Where to share your advertising message in an ever divisive world?
Print, Broadcast, Online or Cigarette Packs? Imagine an advertising medium that is easy, fast, and cheap (or free). In a very crowded marketplace, you could choose where, when and how much advertising you bought. You get loads of analytics about who saw your ad, when and for how long. But you may or may not know if they truly convert …
Your kid in the public school system matters (and how that applies to neighbourhood redevelopment) — lessons from Dad.
Communities are the sum where the parts are greater than the whole. And if you remove your part OR block that part from participating, consider the LOSS? It’s a loss to YOU and a loss to the community.
Marketing definition: people who return.
A college student posed a tough question: define marketing in 3 words? People who return.
Be like Tori Spelling’s Mom
Tori Spelling’s Mom isn’t some L.A. post-punk band — although that is a terrific name for one. No, I’m referring to the actual Tori Spelling — “Donna” on Beverly Hills 90210. Her dad is famous Hollywood producer Aaron Spelling and her mom Candy is a Hollywood socialite. Years ago I saw an MTV Cribs episode on the Spelling mansion. One …
Trust in the custom merch business.
-by Beth Wolfe Good business relationships are crucial to success. We want, or rather need, clients to be happy to stay in business. If they’re not happy, they’re not going to come back. Worse still, they’ll tell others about the bad experience and you’ll lose prospective clients. We hear from some clients that they have had poor promo product experiences …
Swag success for your remote event: Do not take one for the team!
**Warning the opening para below contains spoilers regards the Netflix/ Hulu “Fyre Fest” doc. and allusions to sexual activity. Sensitive readers are warned. Our entire office — like yours probably — is entranced by the Fyre Festival fiasco. Most of us saw both docs, while at least one of us (looking at the boss) is suffering from full blown Fyre …
Overcome donation request fatigue
One day last week I was driving home in the rain. I looked out the window and saw a middle-aged guy jogging down the sidewalk wearing a distinctive striped hoody. I recognized the hoody. I had just made the donation a day before! I donated the hoody and other merchandise to local students for a silent auction benefiting their class …