One of the hottest topics in my own industry of custom merchandise providers is how do WE — as supposed experts — design the coolest self-promo merch that we hand out to our own clients, prospects, staff and partners. After hearing the same debates for years, I decided to put my thoughts into a 7 minute video. Most of the …
Your corporate swag sucks? How to fix that…
Fear. It’s a part of life. It’s in the nature of being human. As we head into conference season, our staff gets excited for all the cool product ideas we see and hear about. But, in the back of our minds, we have a fear. Corporate swag — company gifts — that suck! It really raises the hair on our …
3 Key Questions to elevated, engaged merchandise
Some of our work for clients is purely transactional — shipping 5,000 umbrellas to a large developer. But, our best work occurs with our best clients when we develop an elevated, experiential branded product or experience. We do this by asking three key questions to help the design and sourcing process. Our Questions and answers from Strategex, an established Accounting …
Quick Brand refresh with elevated apparel, gifts, uniforms and packaging.
I was at a marketing conference recently and one of presenters urged us to change our website — the look, feel, brand, colours — at least once per year. Once per year! Luckily we, at PBJ Merch Co. — have already been on that trend rather by accident (struggling with our WP Theme results in three different websites in past …
How’s this for ROI on promo products: An Election!
One of our favourite questions from clients is “What is the ROI on promotional products anyways?” Well, three months ago we all got our answer — whether we like the answer or not. The answer: an election! We don’t think it can be understated the power of this red cap. The Donald Trump “Make America Great Again” cap helped DT …
You’ve Captured My Attention – Why nostalgia works
by Amanda Gomes We are now in a time of remembering the 90’s (my childhood) so I’m finally starting to understand product nostalgia. As we were brainstorming for a campaign in the tech industry, old school technology was mentioned as a theme for us. And it really just clicked because who doesn’t like remembering and laughing at the products we …
New Collaboration to Serve First Nations & Beyond
A collaboration between two companies aims to serve First Nations communities across North America with the best designed, sourced and priced promotional products, apparel, gifts and swag. The collaboration was announced by Shoreline Swag principal Trevor Martin and Rich Patterson of PBJ Merch Co.. “We are excited by the opportunity and the honour to serve First Nations,” said Mr. Martin. …
Individualized Conference Gifts to Wow your audience
We are knee-deep in Conference Planning here at PBJ Merch Co. right now so timely that we share the best Conference Gifts we are preparing for our clients and Why? Here are Top 3 Trends for conference products (gifts). If you can use any of these, good! We think it is a better conference experience for your attendees and you! …