Webstores for Staff & Franchise Systems: a primer

If you manage a company webstore, host them, develop them or are considering a webstore for your company, this article shares some quick tips. The following is a paraphrased transcript based after an on-stage conversation between myself and Bobby Lehew.  Bobby is one of my mentors in the webstore and e-commerce world. This convo was aimed at industry professionals at …

You’ve Captured My Attention – Why nostalgia works

by Amanda Gomes We are now in a time of remembering the 90’s (my childhood) so I’m finally starting to understand product nostalgia. As we were brainstorming for a campaign in the tech industry, old school technology was mentioned as a theme for us. And it really just clicked because who doesn’t like remembering and laughing at the products we …