One of the hottest topics in my own industry of custom merchandise providers is how do WE — as supposed experts — design the coolest self-promo merch that we hand out to our own clients, prospects, staff and partners. After hearing the same debates for years, I decided to put my thoughts into a 7 minute video. Most of the …
My 30 year-old running shoes. Brand or Style Loyalty (or both)?
Beyond brand loyalty is style loyalty. You like Levi’s but you love their 501. You won’t wear anything but 501’s on your butt. I want to share my own style loyalty story and some examples of our client’s years-long loyalty to certain uniform styles. I’m not a runner. That shouldn’t surprise anyone who’s met me. But I have run …
Increase Your Customer Service by observing what works/doesn’t in daily life
How your own customer service experiences can help you to improve your own business, customer service and profits.