Signpost for ‘Fresh Ideas’ against a blue cloudy sky, business concept image.
I was at a marketing conference recently and one of presenters urged us to change our website — the look, feel, brand, colours — at least once per year. Once per year! Luckily we, at PBJ Merch Co. — have already been on that trend rather by accident (struggling with our WP Theme results in three different websites in past 18 months — we like this one!)
But what of it? Changing your brand, your social media presence, your website at least once per year? Fresh ideas? You can use branded promo products, gifts and apparel as one of the quickest and easiest refresh ideas.
Here’s a poster dated 1999 from the store window of a Denturist in my neighbourhood. I guess we all have a few of these business owners in our communities — often brick and mortar stores, or professional services, these poor folks are stuck in 1999. Or worse, 1979! The decorations, fittings, layout and branding in their businesses should have been refreshed 10, 20 or 30 years ago. Unfortunately, they may be lazy or simply oblivious.
One simple way you can update your branding is to use apparel, gifts, uniforms or promotional products to tell your audience — this is new! Why this works: a) It can be fast, product can be ready in five days or less; b) someone else will do the work — we usually brainstorm, design and source products on behalf of our clients; c) It won’t be set in stone. Making four dozen awesome Flexfit caps to try out a new brand or sub brand for your company is a small investment compared to printing business cards & stationary for all your offices.
For help in promotional products, uniforms, gifts, apparel and the latest conference gifting ideas, don’t hesitate to reach out to info@pattersonbrands.com Thanks! – rich patterson