Custom merchandise buyers, sellers and apparel decorating nerds (like us!) can learn a lot watching the Olympics! Look at those opening ceremony outfits, team uniforms, podium outifts, and competition wear! Let’s break down some of the winners, losers and honourable mentions at Tokyo 2020 this summer. Opening Ceremonies uniforms split between cool athletic uniforms, semi-formal sportswear, and traditional garb. …
Overcome donation request fatigue
One day last week I was driving home in the rain. I looked out the window and saw a middle-aged guy jogging down the sidewalk wearing a distinctive striped hoody. I recognized the hoody. I had just made the donation a day before! I donated the hoody and other merchandise to local students for a silent auction benefiting their class …
New Year’s Resolution: Career Bootcamp?
With New Year’s resolutions in full swing, let’s take a minute to talk “bootcamps.” Not the type of bootcamp where you sweat your turkey dinners and eggnog off, but career boot camp. I often refer to my three years reporting to the owners of a major Canadian Lifestyle brand as marketing boot camp. Yes, they worked me to death. …
Your corporate swag sucks? How to fix that…
Fear. It’s a part of life. It’s in the nature of being human. As we head into conference season, our staff gets excited for all the cool product ideas we see and hear about. But, in the back of our minds, we have a fear. Corporate swag — company gifts — that suck! It really raises the hair on our …
How to avoid a sucky Tradeshow
Over your marketing career you will attend or exhibit at dozens of tradeshows. So you may recognize in others (or yourself) that hang-dog expression of someone who does NOT want to be there. Nothing is worse than the tradeshow exhibitor who thinks it’s a waste of their time — worse, YOU are a waste of their time. Here’s a few …
Webstores for Staff & Franchise Systems: a primer
If you manage a company webstore, host them, develop them or are considering a webstore for your company, this article shares some quick tips. The following is a paraphrased transcript based after an on-stage conversation between myself and Bobby Lehew. Bobby is one of my mentors in the webstore and e-commerce world. This convo was aimed at industry professionals at …
Chatbot SwagBot try it out!
Introducing our new chatbot SwagBot! We are so excited and proud to be exhibiting at the #BCTech Summit this year as the sole swag and branded product supplier. As we prepared to attend the event and develop gifts for the audience, we got a little caught up in the excitement. Spurred on by the recent https://www.newwestcity.ca/innovation-week we thought — its …
Good Design & Color go hand-in-hand
by Amanda Gomes A few weeks ago at a meeting we saw a hat with a new decoration technique. We were so excited to show our customers how awesome it looked. We ordered sample online and waited for it to be shipped. As soon as it got to the office, we opened up the box and there sat the same …
You’ve Captured My Attention – Why nostalgia works
by Amanda Gomes We are now in a time of remembering the 90’s (my childhood) so I’m finally starting to understand product nostalgia. As we were brainstorming for a campaign in the tech industry, old school technology was mentioned as a theme for us. And it really just clicked because who doesn’t like remembering and laughing at the products we …
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