With New Year’s resolutions in full swing, let’s take a minute to talk “bootcamps.” Not the type of bootcamp where you sweat your turkey dinners and eggnog off, but career boot camp. I often refer to my three years reporting to the owners of a major Canadian Lifestyle brand as marketing boot camp. Yes, they worked me to death. …
HBC Launches Awesome Canadian Olympic Uniforms — Finally!
Just about four years ago I got a letter from the Vancouver Organizating Committee for the 2010 Winter Olympic Games (VANOC) advising that Roots Canada (my former employer) was not the successful proponent in a competition to outfit Team Canada from 2006 thru 2012. It was not to be. The Hudson’s Bay Company (HBC) had won the rights to outfit …