One of our favourite questions from clients is “What is the ROI on promotional products anyways?” Well, three months ago we all got our answer — whether we like the answer or not. The answer: an election!
We don’t think it can be understated the power of this red cap. The Donald Trump “Make America Great Again” cap helped DT win an election. It probably was in the top 10 strongest reasons he prevailed.
Besides uniting President Trump’s tribe it allowed — perhaps most most importantly — a brash New York developer to dress-down his iconic Navy-suit-with-power-tie look. How’s that for ROI? It was part promotional product and part uniform — by adding a decent fitting cap in a bold color and simple logo.
It’s hard to say it better than CNN political editor Cassie Spodak did in her article here — pay close attention to the quote near the end about the Trump Presidential Library.
– by Rich Patterson