Print, Broadcast, Online or Cigarette Packs? Imagine an advertising medium that is easy, fast, and cheap (or free). In a very crowded marketplace, you could choose where, when and how much advertising you bought. You get loads of analytics about who saw your ad, when and for how long. But you may or may not know if they truly convert …
How’s this for ROI on promo products: An Election!
One of our favourite questions from clients is “What is the ROI on promotional products anyways?” Well, three months ago we all got our answer — whether we like the answer or not. The answer: an election! We don’t think it can be understated the power of this red cap. The Donald Trump “Make America Great Again” cap helped DT …
An "i" in TEAM?
If you are like me, you find many business books to be quite boring. By 2009 I believe the business book – for better or worse – has been turned into a “brand component” that powers an Author’s website traffic; book sales; speaking engagements; audio/visual sales and consulting. Do you ever notice how three basic business thoughts can be stretched …
An “i” in TEAM?
If you are like me, you find many business books to be quite boring. By 2009 I believe the business book – for better or worse – has been turned into a “brand component” that powers an Author’s website traffic; book sales; speaking engagements; audio/visual sales and consulting. Do you ever notice how three basic business thoughts can be stretched …