Communities are the sum where the parts are greater than the whole. And if you remove your part OR block that part from participating, consider the LOSS? It’s a loss to YOU and a loss to the community.
Gold Medal Brands: Jones Soda – Love, Loss & the Art of the Brand
Without a doubt Canada has spawned world class entertainers: Jim Carrey; Michael Buble; Michael J. Fox; Donald Sutherland; to name a few. In Gold Medal Brands I will highlight some of the world class businesses that have Canadian roots. In this installment I speak with Peter Van Stolk founder of Jones Soda. Jones Soda is a brewed in Canada success …
Gold Medal Brands: Jones Soda – Love, Loss & the Art of the Brand
Without a doubt Canada has spawned world class entertainers: Jim Carrey; Michael Buble; Michael J. Fox; Donald Sutherland; to name a few. In Gold Medal Brands I will highlight some of the world class businesses that have Canadian roots. In this installment I speak with Peter Van Stolk founder of Jones Soda. Jones Soda is a brewed in Canada success …
Your Brand lives where what U say meets what others say
One way to think of your Brand is this: you say some stuff; other people say some stuff; stuff gets heard; other people say some stuff; you same some stuff; stuff gets heard; etc, etc, etc, it repeats. Your Brand exists at the intersection between what YOU say and what others say. The truth is there at the intersection. Once …
Wasteful: direct mail sampling
It’s been so long since I’ve received a direct mail sample that I partially forgot about the practice. But lo and behold one arrived today (see pic). And ironically its from a company that specializes in corporate gifts – that’s what my company does! So they are trying to sell to a seller, which probably isn’t going to work. I …
Unimaginative Branding uses Economy like Natn’l Holiday
Just like every retailer and service provider across North America celebrates Boxing Week Blowout or President’s Day or Canada Day, everyone is scrambling to assure consumers they are affordable in these tough economic times. It’s like the entire year is “Tough Economy Dayz at Ashley Shaeffer BMW.” Gimme a break! Sonic says they are an ideal date place because …
Unimaginative Branding uses Economy like Natn'l Holiday
Just like every retailer and service provider across North America celebrates Boxing Week Blowout or President’s Day or Canada Day, everyone is scrambling to assure consumers they are affordable in these tough economic times. It’s like the entire year is “Tough Economy Dayz at Ashley Shaeffer BMW.” Gimme a break! Sonic says they are an ideal date place because …
Top 3 Benefits of Social Media for Small Business
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An "i" in TEAM?
If you are like me, you find many business books to be quite boring. By 2009 I believe the business book – for better or worse – has been turned into a “brand component” that powers an Author’s website traffic; book sales; speaking engagements; audio/visual sales and consulting. Do you ever notice how three basic business thoughts can be stretched …
An “i” in TEAM?
If you are like me, you find many business books to be quite boring. By 2009 I believe the business book – for better or worse – has been turned into a “brand component” that powers an Author’s website traffic; book sales; speaking engagements; audio/visual sales and consulting. Do you ever notice how three basic business thoughts can be stretched …