Just like every retailer and service provider across North America celebrates Boxing Week Blowout or President’s Day or Canada Day, everyone is scrambling to assure consumers they are affordable in these tough economic times. It’s like the entire year is “Tough Economy Dayz at Ashley Shaeffer BMW.” Gimme a break!
Sonic says they are an ideal date place because their Dollar Menu means great food at great prices. Look closely at the $1 Sunday the actor is holding – no you gotta look really closely its about the size of a thimble. Apparently normal restaurants will call security if you try to order Steak and several seafood side dishes but not “Corral” buffet where you “get it all for around 10 bucks.” At Old Navy you can party with mannequins and shop till you drop. I love this dual branding message that ON is a destination for affordable clothing and they don’t waste money on models/actors.
As consumers I think we have to say “Enough! We get it, you are sensitive to the economy and offer sensible choices.” As marketers I think we have to say “Enough! Let’s get back to differentiating ourselves other than price-point.”