Here was my experience transitioning from marketing B2C to my current role as owner of a B2B company. From 1996 to 2004 I was in several senior marketing roles with Canadian brand powerhouse Roots http://canada.roots.com/ Here are the top 3 lessons I took from my time as a B2C marketer that I use daily in marketing my B2B business: a) You …
Public Relations Handler Tips: Do’s & Don’ts for Success!
A long, long time ago in a galaxy far, far away I used to work in Public Relations. Long before PBJ Merch Co., promotional products, apparel, logos, embroidery, etc! I worked for politicians, governments and for one of the biggest brands in Canada. During that time I spent a lot of my working life acting as a “handler.” A PR …
Public Relations Handler Tips: Do’s & Don’ts for Success!
A long, long time ago in a galaxy far, far away I used to work in Public Relations. Long before PBJ Merch Co., promotional products, apparel, logos, embroidery, etc! I worked for politicians, governments and for one of the biggest brands in Canada. During that time I spent a lot of my working life acting as a “handler.” A PR …