Here was my experience transitioning from marketing B2C to my current role as owner of a B2B company. From 1996 to 2004 I was in several senior marketing roles with Canadian brand powerhouse Roots http://canada.roots.com/ Here are the top 3 lessons I took from my time as a B2C marketer that I use daily in marketing my B2B business: a) You …
Luddite finally goes all Mac for productivity and cloud hosted apps
I’m a reformed luddite — as of 3 weeks ago! I was using a 9 year old Dell and one of the original Blackberries, almost 7 years old. My rationale for technology circa 2003: I had too much time/money invested in software and systems designed to run (barely!) on PC based platforms. The fear of losing my systems/work/archives kept from …