Here was my experience transitioning from marketing B2C to my current role as owner of a B2B company. From 1996 to 2004 I was in several senior marketing roles with Canadian brand powerhouse Roots http://canada.roots.com/ Here are the top 3 lessons I took from my time as a B2C marketer that I use daily in marketing my B2B business: a) You …
Top 4.5 Schwag Sourcing Pitfalls
#1 – Ignoring the Tried & True Styles: When you go to a Hockey Game or shop on the weekend you see people wearing company jackets and baseball caps, why? When done well those items get worn repeatedly and the brand is seen by thousands of people. Many buyers get focused on the “latest and greatest” gadget, chachki or gizmo. …