Commercial space is the biggest and most common money waster I’ve seen for small businesses / entrepreneurs in my 22 years of business experience. I’ve opened four different offices for myself over the years and helped my chiropractor wife open two offices. We’ve always favored building office environments on the cheap – reasonable rent, fixtures from Craigslist, simple signage. Those …
Small Biz Sales Management
We are a small biz here in Vancouver Canada with a team of 8 (ft and pt) supplying promotional product and licensed merchandise (sales $1M+). I am most responsible for opening accounts — sales. Here are tips for others business owners in the same boat: A) Establish an accurate sales cycle for your biz. For me I know that whatever …
Public Relations Handler Tips: Do’s & Don’ts for Success!
A long, long time ago in a galaxy far, far away I used to work in Public Relations. Long before PBJ Merch Co., promotional products, apparel, logos, embroidery, etc! I worked for politicians, governments and for one of the biggest brands in Canada. During that time I spent a lot of my working life acting as a “handler.” A PR …
Public Relations Handler Tips: Do’s & Don’ts for Success!
A long, long time ago in a galaxy far, far away I used to work in Public Relations. Long before PBJ Merch Co., promotional products, apparel, logos, embroidery, etc! I worked for politicians, governments and for one of the biggest brands in Canada. During that time I spent a lot of my working life acting as a “handler.” A PR …
Top 4.5 Schwag Sourcing Pitfalls
#1 – Ignoring the Tried & True Styles: When you go to a Hockey Game or shop on the weekend you see people wearing company jackets and baseball caps, why? When done well those items get worn repeatedly and the brand is seen by thousands of people. Many buyers get focused on the “latest and greatest” gadget, chachki or gizmo. …