Here was my experience transitioning from marketing B2C to my current role as owner of a B2B company. From 1996 to 2004 I was in several senior marketing roles with Canadian brand powerhouse Roots http://canada.roots.com/ Here are the top 3 lessons I took from my time as a B2C marketer that I use daily in marketing my B2B business: a) You …
Effective Giveaways on Budget
– by Jayne Ircha As most companies, I have noticed that all my client’s budgets keep dropping but their wants for creative and new promotional items keep increasing. Below are some of the giveaway items that I have come across that WONT kill the budget but WILL impress the end user. Mobile Phone Cleaner Cost: as low as $1.35 This …