If you are like me, you find many business books to be quite boring. By 2009 I believe the business book – for better or worse – has been turned into a “brand component” that powers an Author’s website traffic; book sales; speaking engagements; audio/visual sales and consulting. Do you ever notice how three basic business thoughts can be stretched …
An "i" in TEAM?
If you are like me, you find many business books to be quite boring. By 2009 I believe the business book – for better or worse – has been turned into a “brand component” that powers an Author’s website traffic; book sales; speaking engagements; audio/visual sales and consulting. Do you ever notice how three basic business thoughts can be stretched …
Less People + More Work = High-stress
It’s very obvious that current workers are stressed about losing their jobs. But, there is another new source of stress that wasn’t felt during the “high times” of the early 2000s when workforces soared and money/perks flowed like manna from heaven. Job layoffs and retirement packages are increasing so the remaining workforce has to pickup the relatively constant job …
Great Service & the Economic Slowdown
So in a challenging economy will your company lower its service levels because you can shrug your shoulders and say “we can’t afford to do what we normally would have done to keep our customer happy.” It may be easy to use the economy scapegoat but unwise in my opinion. I’ll give you an example: one of my customers …
Great Service & the Economic Slowdown
So in a challenging economy will your company lower its service levels because you can shrug your shoulders and say “we can’t afford to do what we normally would have done to keep our customer happy.” It may be easy to use the economy scapegoat but unwise in my opinion. I’ll give you an example: one of my customers …
No biz like show biz
On my morning drive today I heard the radio disc jockeys slagging Christian Bale for his apparent freakout on a movie set. I searched the web later but could not make the audio track work. While searching I also found video files for two Lily Tomlin freakouts. You’ve got to watch them, its totally off-the-wall and so inappropriate. In the …
Oly Mascots Look Lame in Plain Jane GM Trucks
Oh come on Olympic marketers! I was at the Chinese New Years parade in Vancouver yesterday along with 50,000 other cold and wet people. Only in Vancouver would we stand outside for 3 hours in the pouring rain whilst freezing our tushes off. Anyways, my beef is with the GM and/or VANOC marketers that allowed their 3 Olympic Mascots to …
Cheap USB Flashdrives, Memory Sticks
I often have customers contact me wondering if they can buy logo'd flashdrive memory sticks at the same cheap pricing you can see in a retail store. For instance one customer recently saw a 1GB Flashdrive advertised at Best Buy for $4.95each. I wanted to share some education on the challenge of comparing cheap retail USB flashdrives with the units …