Shots ring out for Olympic Sponsors & Schwag

Olympic partners and sponsors just got a shot across the bow concerning the timelines required for them to order and receive schwag (uniforms, gifts, premiums) before the February 2010 Olympic Games.

6monthcountdownWe just passed the 6 month mark on the countdown clock for the Olympic Games and Olympic sponsors are running out of  time!  One Olympic licensee (apparel manufacturer) told me in a phone interview that the ability to order custom merchandise from overseas factories has PASSED.  Now that it is September they cannot deliver goods before the games.

Luckily for most sponsors there is Olympic Licensed merchandise in Canadian warehouses for them to draw from.  Or, I believe that more and more Olympic sponsors are turning to non-licensed merchandise.  The City of Vancouver recently awarded a contract to a Vancouver based swag company for 1,000 jackets and the City chose a jacket, not from Olympic licensees Elevate/Trimark or Sunice but from Burnaby based non-licensee Stormtech.  Seems odd to me, but I don’t write these rules.  I just try to play within them!

PBJ Merch Co. is ready to help with your Olympic schwag. If you are an Olympic partner or sponsor we can source product for you.  If you are a non-Olympic partner or sponsor we can help.  We have dozens of official Olympic licensees we can draw from and many non-licensees with beautiful product too.  We complete orders from start to finish with decoration (embroidery, screenprinting, etc) although there are severe restrictions for logo useage so let’s discuss to manage expectations.  Please don’t hesitate to contact us, the sooner the better.

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