We are knee-deep in Conference Planning here at PBJ Merch Co. right now so timely that we share the best Conference Gifts we are preparing for our clients and Why?
Here are Top 3 Trends for conference products (gifts). If you can use any of these, good! We think it is a better conference experience for your attendees and you! If we can help source/deliver any of these, even better. Just let us know.
RuMe tote bag with Instagram pic grabbed via #hashtag
1. Individualized Product: Instead of 500 tote bags all with the same logo, the best conferences are offering 500 attendees each their own individual tote bag, with their own design such as an Instagram photo reproduced on the bag.
2. Engagement: The best conferences are inviting attendees to stop and interact with the products & gifts. This allows the gifting process to slow AND most importantly is a sponsor/host chance to interact with attendees, ask Q’s and capture data. This is in stark contrast to leaving a tote bag on empty ballroom seats or handing bags out en masse at the ballroom doors.
3. Build-your-own: Like 1 and 2 above, the trend now is to allow conference attendees to build their own product/gift. We have a kiosk where attendees can build their own sunglasses online: they see some product samples in the kiosk, then they use iPads to choose their own glasses frame style, arms, lens colour, logos, logo colours and logo position. This type of on-demand build can be used for more than just sunglasses: bags; books even Vans Shoes.
– by Rich Patterson