I guess it shouldn’t be too surprising: the power of chocolate. I mean they made a whole movie about it where a lovely single mother falls for a vagabond Johnny Depp, so there must be something powerful about Chocolat.
I saw this power firsthand last week (and the power of Canada Post). I made this chocolates for my own promotion and am happy to report they fall into the 100-Mile Swag category having been made in Blaine WA, and shipped by ground to me in Vancouver. Cheap and easy.
On Thursday I wrote a personal card to a prospect and attached a chocolate bar. I popped it in the mail Thursday at about 4pm so I guess it was picked up by Canada Post on their regular route at 5pm. At 10am the NEXT DAY I got an email from the prospect thanking me for the beautiful chocolate and asking for a quote on 200 Hooded Sweatshirts for their staff gift. A possible contract worth more than $6K. Great news and another testament to the power of SWAG.